Privacy Policy - Pure Home Magic

1. Commitment to Privacy and Data Protection

At Pure Home Magic (“we”, “us”, “our”), accessible via purehomemagic.com, we are fully committed to safeguarding the privacy, integrity, and security of your personal data. As a privacy-focused organization, we recognize the importance of proper data stewardship and uphold the highest standards of transparency and accountability in accordance with applicable data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Scope of Policy and Data Controller Role

This Privacy Policy outlines how we collect, use, store, disclose, and protect your personal data when you access or interact with purehomemagic.com. We act as the Data Controller for the personal data you provide when using our services. This policy applies to all visitors, customers, and users of our website and associated services.

3. Categories of Data We Process

We collect and process the following categories of personal data:

a. Usage Data
Includes data about your interactions with our website, such as IP address, browser type, referring domain, time zone, session duration, and browsing behavior.

b. Account Data
Includes information you provide when registering for or placing an order on our website, including your name, billing/shipping address, email address, and phone number.

c. Profile Data
Includes your preferences, purchase history, wish lists, interests, and behavioral data collected through engagement with the website.

d. Communication Data
Includes details of any correspondence you initiate with us, such as support requests, feedback, surveys, or queries, as well as our responses to those interactions.

e. Technical Data
Includes device type, operating system, screen resolution, language settings, system diagnostics, and error logs related to accessing our website.

f. Transaction Data
Includes data related to purchases or attempted purchases, including order details, payment method (no full card details are stored), invoices, fulfillment, and delivery tracking.

g. Preference Data
Includes your indicated preferences for receiving marketing communications, notifications, and information related to specific product categories of interest.

4. Legal Bases for Data Processing

We process personal data under the following legal bases:

– Performance of Contract: To fulfill orders and provide requested services.
– Legitimate Interest: For security, fraud prevention, business optimization, website analytics, and customer service.
– Consent: For marketing communications, cookies, and certain data enrichment activities.
– Legal Obligation: Where applicable to comply with tax, accounting, fraud prevention, and regulatory reporting duties.

5. Your Rights Under GDPR and CCPA

Subject to local laws, you have the following rights regarding your personal data:

– Right of Access: Request a copy of the personal data we hold about you.
– Right to Rectification: Request correction of inaccurate or incomplete data.
– Right to Erasure (“Right to be Forgotten”): Request deletion of your data, where legally applicable.
– Right to Restriction: Request restriction of processing in certain circumstances.
– Right to Data Portability: Receive your data in a structured, commonly used, machine-readable format.
– Right to Opt-Out (CCPA): California residents have the right to opt-out of the sale of personal data.
– Right Not to be Discriminated Against: We will never deny you service, change prices, or offer different levels of quality based on your data privacy rights.

To exercise these rights, please contact us at [email protected].

6. Security Measures

We implement a multi-layered security strategy to ensure your personal data is protected against unauthorized access, accidental loss, misuse, or alteration. Measures include:

– SSL/TLS encryption during data transmission
– Secure firewalls and access controls
– Role-based permissions
– Periodic security audits and system backups
– Staff training on data protection

While we take all reasonable steps to secure your data, no system is ever entirely immune from risk; we encourage users to take appropriate precautions when sharing personal data online.

7. International Data Transfers

If your personal data is transferred outside the European Economic Area (EEA) or California, we ensure appropriate safeguards are in place. These may include the Standard Contractual Clauses approved by the European Commission or equivalent frameworks approved by authorities in other jurisdictions. We strive to ensure any data hosted or processed internationally receives the same level of protection as required under applicable laws.

8. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined in this policy or as required by applicable law. Retention periods vary based on the data type:

– Usage and Technical Data: Up to 12 months for analytical and performance monitoring
– Account and Profile Data: Retained while the account is active and up to 7 years after deactivation
– Transaction and Communication Data: Retained for up to 7 years to comply with financial and legal obligations
– Marketing and Preference Data: Retained for 3 years from last engagement, or until consent is withdrawn

Anonymized and aggregated data may be retained indefinitely for statistical and research purposes.

9. Cookie Policy

Cookies are small data files placed on your device when you visit purehomemagic.com. We use cookies to enhance your site experience, analyze performance, remember your preferences, and support security efforts. Categories of cookies include:

– Essential Cookies: Necessary for basic functionality, such as account login and checkout operations
– Functional Cookies: Remember your preferences and enable personalized features
– Performance and Analytics Cookies: Collect aggregated usage statistics to improve site performance
– Marketing Cookies: Track user behavior across our site and others to display tailored advertisements

10. Cookie Management and Compliance

Upon your first visit to purehomemagic.com, a cookie banner will allow you to manage your preferences in compliance with GDPR and CCPA guidelines. You may withdraw or modify your consent at any time via our Cookie Settings panel or through your browser settings. California residents may also opt-out through recognized browser mechanisms, including the Global Privacy Control signal.

11. Children’s Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect or solicit personal data from children under 13. If we learn that a child under 13 has submitted personal information, we will promptly delete such information. If you believe that a child under 13 has provided us with personal data, please contact us at [email protected].

12. Updates to This Privacy Policy

We reserve the right to amend or update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or enhancements to our services. Any updates will be posted on this page and, where appropriate, you will be notified through direct communication or prominent on-site banners.

13. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact our Data Protection Officer via email at [email protected].

We are committed to full compliance with applicable data protection laws and to honoring your privacy rights in every aspect of your interaction with purehomemagic.com.